Advertising & Sponsorship

Get in front of the people already looking for somewhere to go.

Buncombe County Digest lands Tuesday and Thursday with events, restaurants, shops, and the people worth knowing about. Readers open it to find things to do and places to spend. A business featured here reads like a neighbor's recommendation.

The numbers

5,105+ local subscribers, built from zero this year.

Roughly 2,705 people open every single issue. A placement isn't sitting in an archive waiting to be found. It goes out Tuesday and Thursday morning and most of them read it before lunch.

5,105+Active local subscribersFrom zero this year
53.4%Average open rateTrailing 12 months
4.9%Average click rateTrailing 12 months
0.2%Unsubscribe per sendReaders stay subscribed

What readers say they open it for

Local events & happenings83%
Restaurant & bar deals74%
New businesses & openings70%
Local shops & makers66%

Beehiiv publication analytics, pulled August 3, 2026. 99.2% delivery rate over the same period. Audience skews female and lands mostly between 25 and 54.

How we're different

The big local newsletters cover Asheville. We cover Buncombe County.

AVL Today and BaseLocal are good at what they do and they reach a lot of people. Their scale points them at downtown and at the businesses already on everyone's radar. We spend our time on the rest of the county, and on the small businesses nobody has written about yet.

Past downtown

Weaverville, Black Mountain, Fairview, Woodfin

The whole county, not one zip code.

One writer

You talk to the person writing the issue

No sales team, no ad ops queue.

Same week

Book it Monday, it can run Tuesday

Based on placement availability.

Your placement sits inside the issue. Sponsored copy is written in the same voice, by us, and placed in the flow rather than boxed off in a banner.

Ways to run

Four formats. All written in our voice.

01

Top sponsored newsletter placement

In-line copy, link, and image, near the top of the issue where attention is highest.

02

Social activation

A reel on Instagram with a tag, cross-posted to Facebook and TikTok.

03

Instagram story set

Custom frames with swipe-up links to your site, menu, or booking page.

04

Small Business Highlight

A full feature. We interview you and tell the story of the business.

You approve every piece of copy and creative before it runs.

How it works

Four lines in an email is enough to start.

No rate card to decode and no package to pick before you know what you need. Tell us what you're trying to fill and we'll work backwards from there.

1

Tell us what you're after

What the business is, what you want more of, and roughly when. Seats on a Tuesday night, a grand opening, a second location.

2

We put it together

Copy written in our voice, an image, and the social posts that go with it. You see everything and approve it before it runs.

3

It goes out

Tuesday or Thursday morning, into 5,105+ inboxes. Afterward you get the open and click numbers for your issue.

On pricing: it depends on the format and how often you run, so we'll get to it once we know what you're actually trying to do. Nothing is locked in until you've seen the number and the draft.

“From the first feature, we saw an uptick in calls and website visits within days. What stood out most was the quality of leads. Local homeowners who already trusted the recommendation and were ready to book.”

Ryan SpiegelOwner, Junked: Powered By Veterans

Let's talk

Tell us what you're trying to fill.

Seats on a Tuesday night, appointments, a grand opening, a new location. We'll build the placement around it and write it so it sounds like us, which is why people read it. First reply usually comes the same day.

Four things to include

  • The business, and where in the county it is
  • What you want more of: covers, bookings, foot traffic, sign-ups
  • Any date that matters, like an opening or a season
  • Whether you've run anything local before, and how it went
Email Sean